About DiamondXE

A Global Diamond, Gemstone & Jewellery Platform Built on Trust, Transparency, Technology and Tradition

DiamondXE is a next-generation online platform for diamonds, gemstones and fine jewellery, created to serve both consumers and industry professionals worldwide. Built and governed by industry experts, the platform enables users to buy and trade certified natural diamonds, lab grown diamonds, gemstones and jewellery online with complete clarity and confidence.

By seamlessly integrating advanced technology with generational expertise, DiamondXE brings together trust, transparency, innovation and tradition to redefine how diamonds and gemstones are sourced, evaluated and purchased in a global marketplace.

Who We Serve

DiamondXE serves a diverse international audience that includes individual jewellery buyers, retailers, manufacturers, wholesalers and diamond dealers. Our platform is designed to support both B2C customers seeking high-quality certified diamond jewellery and B2B partners looking for efficiency, scale and transparency in diamond trading.

DiamondXE and AV Group

DiamondXE operates with the strategic backing of AV Group, a Dubai-based global conglomerate spanning luxury goods, gemstones, real estate, technology and philanthropy. Led by Ashish Vijay Jain and Deepali Vijay Jain, this alliance strengthens DiamondXE’s global reach, governance and market credibility.

Every product is supported by international certification and ethical sourcing standards, ensuring authenticity, quality and transparency for every transaction.

What We Offer

DiamondXE provides access to an extensive range of certified natural diamonds, lab grown diamonds and gemstones, available in multiple cuts, shapes, sizes and colours. Our platform also offers finely crafted jewellery including rings, earrings, pendants, bracelets and bangles, designed to suit diverse preferences and budgets.

Together, Ashish Vijay Jain and Deepali Vijay Jain guide DiamondXE with a shared vision that blends decades of industry expertise with technology-led innovation—driving ethical practices, digital transformation and international scale.

Vision

To become the world’s most trusted, transparent and technology-led digital platform for diamonds, gemstones and jewellery, where heritage and innovation coexist to create lasting value for global markets.

Mission

Our mission is to build a secure and intelligent digital ecosystem that connects consumers, jewellers, manufacturers, dealers and suppliers worldwide. Through certified products, ethical sourcing and advanced technology, DiamondXE is committed to delivering clarity, confidence and competitive value, while respecting the traditions that define the diamond and jewellery industry.

Our Core Values

Trust - We are dedicated to maintaining the trust we have earned by consistently providing high-quality diamonds, gemstones & jewellery and exceptional service.

Transparency - We will continue to uphold our commitment to clarity and integrity in every transaction, ensuring a seamless, honest experience for all.

Tradition -With a proud 78-year legacy, AV Group stands as a testament to timeless values and craftsmanship in the diamonds, gemstones & jewellery and luxury industry. Our heritage is built on generations of expertise, passion, and dedication to quality. We honor the traditions that have shaped us while continuously adapting to modern advancements, ensuring that our legacy continues to inspire trust and excellence for years to come.

Technology -With our integration into AV Group, we are pushing the boundaries of what technology can do for the diamonds, gemstones & jewellery industry, driving innovation to better serve our global clientele.

The masters behind the masterpiece

Ashish Vijay

(Founder and Chairman AV Group)

Ashish Vijay Jain is a Dubai-based investor, philanthropist, and business leader with extensive experience in the precious gemstone, luxury jewellery, and investment sectors. Born into a family with a generational legacy in gemstones, he brings deep expertise in global sourcing and valuation.

He leads the Ashish Vijay Group, overseeing a global portfolio that includes DiamondXE, AV Globale, Tiara Gems, Meraki by Tiara Gems, 103 Jain Jewellers, House of Kabila, AV Investment, AV Gemstone, AV Art, and AV Real Properties. Beyond business, he supports education, healthcare, and women’s empowerment through the Bliss Foundation and GEMS OF HOPE, guided by values of trust and ethical growth.

Deepali Vijay Jain

(Founder and Chairwoman DiamondXE)

Deepali Vijay Jain is a visionary entrepreneur and the Founder & Chairwoman of DiamondXE, representing a new-generation leader at the intersection of luxury, technology, and innovation. A third-generation custodian of a legacy gems and jewellery business, she has transformed traditional operations into scalable, tech-driven enterprises.

She oversees a diversified portfolio across healthcare, hospitality, information technology, consultancy, and enterprise education, managing operations in India, Singapore, and Dubai. Through DiamondXE, Deepali is modernising the diamond industry with AI-led analytics, transparent certification, intelligent pricing, and a seamless digital experience, driven by values of integrity, human-centric leadership, and data-led decision-making.

Abhishek Vijay

(Chief Executive Officer, DiamondXE)

With over 20 years of industry experience, Abhishek Vijay Jain leads DiamondXE with a clear focus on sustainable growth and long-term profitability. A stalwart in the global diamond trade, he carries forward a rich family legacy while spearheading the brand's strategic expansion. His leadership has been instrumental in strengthening the company’s international presence, forging high-value partnerships across key global markets and ensuring that DiamondXE remains at the forefront of the luxury goods sector.

Driven by a deep expertise in diamonds and gemstones, he continues to advance DiamondXE’s vision of building a transparent, technology-enabled ecosystem. Mr. Abhishek’s approach seamlessly blends profound industry knowledge with modern innovation, creating lasting value for partners and stakeholders worldwide. By prioritizing ethical practices and digital transformation, he is dedicated to shaping a future where heritage craftsmanship and cutting-edge technology coexist to empower the global diamond community.

Join the World’s Most Transparent Platform

Buy certified diamonds, gemstones and jewellery online in India and globally with complete
confidence, clarity and integrity — powered by DiamondXE.